Are software bundle deals just marketing hype?

I’ve commented on the past about MacHeist bundles and eventually decided that the bundles are not a bad thing with the exception of potentially decreasing the value of individual pieces of software. Last week, MacUpdate Promo started a new bundle deal with some interesting apps and Parallels being offered up if certain sales goals are reached. That’s fine. Even though I have Parallels and Hazel, I bit as some of the other pieces looked interested and I like collecting software (odd hobby, I know). Typinator and MenuCalendarClock are already in use daily.

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So now I come to my point on this entry. The MUPromo site indicates that X units have to be purchased to “unlock” Parallels. However, over on several other websites, they’re running the ad that appears to the right. If you saw that ad, you would expect to get Parallels and 9 other apps as indicated. So, unless MacUpdate wants to be accused of false advertising, Parallels and the other 9 apps listed on their site will be included. Why the whole charade over unlocking based on sales numbers? Just hand over the applications and be done with it. So, in actuality, I should have all 10 applications today as indicated in the ad, but I have to wait until MUPromo decides that it is going to “unlock” all the apps.

(No one has asked me to be part of a bundle for ReceiptWallet and after this post, I’m not sure anyone will :-)).

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