Sending the "big guns" to Macworld

Sprint had a booth at Macworld showing their modems and how fast their EVDO network is. I love EVDO and thought it was cool that they care about the Mac market. Well, I was a bit wrong. I asked one of the guys there if the modems support LBS. He didn't know what LBS was; LBS, Location Based Services, came up as the second link in my Google search, so it isn't too obscure. When I said what the acronym stood for, he said yes and showed me the Novatel modem which had it. I looked at the guy's name tag and it said "Retail Sales Consultant". So it looks like Sprint sent people from the local store to man the booth. Are Mac users not good enough to get people from Sprint corporate? While I'm ranting about Sprint, I saw their new connection manager software. It is worse than the "Delicious Generation" type UI. It is a UI that is completely un-Mac-like and is in your face, not just a little menu bar thingy.