Trademark violation by the local paper

Our wonderful local newspaper, the San Diego Union Tribune, needs to do a little research when stealing clipart to use for different sections. In yesterday’s paper, I see a symbol called the Star of Life which is used by paramedics, EMTs, as well as on ambulances. I recalled that this was a registered trademark registered to the National Highway Traffic Safety Administration that could be used only by paramedics, etc. Also, the registration was set to expire in 1997. After a little research (look for serial number 73033491), I found that the trademark was renewed in 1997 and the US Patent and Trademark Office had a note on the registration that said:THE CERTIFICATION MARK IS USED BY PERSONS AUTHORIZED BY APPLICANT TO CERTIFY THAT EMERGENCY MEDICAL CARE VEHICLES MEET U.S. DEPARTMENT OF TRANSPORTATION STANDARDS (CLASS A), THE EMERGENCY MEDICAL CARE PERSONNEL OPERATING THE VEHICLE HAVE BEEN TRAINED TO MEET U.S. DEPARTMENT OF TRANSPORTATION STANDARDS (CLASS B), OR BOTH.So, as a certified Emergency Medical Technician (EMT), I’m allowed to use the mark. The newspaper, however, isn’t. I sent the paper email telling them to knock it off.

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