I love writing software and routinely create programs to meet my needs. In many cases my applications are very focused and have a market of one, so I don’t bother polishing them or releasing them. There have been several exceptions to this including ReceiptWallet (now called Paperless and NotifyMail (NotifyMail was not quite consumer friendly, but did well in the enterprise). My latest application, MyNumberBlocker follows in the footsteps of my other apps in that it is very focused. This app is a one trick pony, but it solved my need to block the increasing number of phone calls that look like they come from the same prefix as my phone.
When I started MyNumberBlocker, I was able to get it running very quickly and decided that I could use it as an experiment to see how the current App Store operates. As an individual I’ve only put one app on the Apple App Store and that was many years ago. Making the app user friendly wasn’t difficult, but took me awhile because I like tackling different types of problems and presenting a user interface with instructions was not fun. Another challenge was setting up a website and putting together some instructions.
I know that MyNumberBlocker isn’t going to bring in enough money to change my life so I’ve set a very modest sales goal. The next step is figuring out how to market the app with little to no marketing budget!