Mobile App Done Right

Last week I went to test drive a new car and after test driving, I was ready to buy. There are, of course, a number of steps required to purchase a car including securing a loan, providing proof of insurance, and getting insurance for the new vehicle. I’ve used my banking and insurance company’s app for years basically to check my account balances. For the last year or so, I’ve checked my credit card balance almost weekly to make sure it isn’t too high in anticipation of applying for a car loan. The app was useful for this, but that didn’t prove the power of the app.

When it came time to apply for a loan, I pushed a few buttons on the app (while someone else was driving), applied for a loan, got approved, and signed all the loan documents. On top of just getting the loan, the app let me fax or email the payment instructions directly to the dealer. In case that wasn’t enough, I knew I needed insurance and didn’t know what my insurance company provided on a new car before I spoke to them, so I looked on the app to see what I could do. Even before I left the finance guy’s office, I had entered the VIN of the car into the app, got a quote on the new policy and added the car to my policy. The app also provided me with proof of insurance. Now that was cool.

Apps can do so much these days, it is so hard to know what I want an app to do until I have a need. It’s not like I’m going to do this every day or week, but knowing that this company has put in just about every feature you could imagine to handle everyday and occasional needs makes me even more pleased that I’ve used them for a long time.

2 Replies to “Mobile App Done Right”

  1. The obvious question seems to be, “What app or insurance company are you taking about”? Odd to say an app gets it right, but leave the app a mystery. Gutes neues Jahr!

    1. Hi Jon,

      Yes, it is odd that I didn’t mention the app. I actually did it on purpose (not very useful, I know) as I am always concerned about security and the more people know about me, the more potential risk there is.

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