Valuing my business

I’ve been a Bank of America customer for many years (I actually started with Security Pacific in 1991 which Bank of America bought). I’m in the process of moving my home loan to another bank because BofA’s rates are pretty awful. As such, I lose my free “Prima Checking” account. So, I’m closing all my BofA accounts and moving them elsewhere where I don’t have to worry about fees. Well, the problem with that is I also have a safe deposit box at BofA and in order to have a box, I need a BofA account.

OK, fine I’ll drop my account down to the basic account (MyAccess checking) which if I don’t maintain the minimum balance, it will cost me $8.95 a month. When looking online, I see that if I open a MyAccess checking account online, there is no minimum balance and no monthly fee. So, I asked BofA about it and they said I’d have to close my account and open a new one despite them being the same type of account. How is that for loyalty? This just reaffirms my decision to move all my accounts away from them. Hey, Brian Moynihan, work on customer service and stop trying to nickel and dime your loyal customers.

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