Paying to watch ads

My wife and I have now managed to get out of the house to watch a few movies without our son (we left him with a babysitter) and while it is good to get out, it reminds me of how annoyed I get at movies. We pay our money (we’ve gone to matinees so the cost is reasonable) and then have to sit through about 20 minutes of ads. It’s worse if we get there early as they have the “20 before the movie”. My wife calls it, the “20 before the 20 before the movie”. Why should we have to pay money to see all the ads? The cost of movies has gone up so much in the last few years it is unbelievable. So the cost has gone up, the ads have increased, and the industry makes more money. We have to put up with it if we want to goto movies. I guess renting movies on my AppleTV is looking better and better.