It seems that Sony is up to their own tricks again and have come up with Memory Stick Micro, another proprietary flash storage format. There was the Memory Stick, Memory Stick Pro, Memory Stick Duo, Memory Stick Duo Pro, and now this. While it is great that Sony thinks that people will only products that Sony makes. This is completely ridiculous. I had thought that Sony had abandoned shoving their flash formats in our face (the Sony Reader takes other cards in addition to Memory Sticks). Personally I’m quite happy with SD cards as they’re used in most of the handhelds I have, my digital camera and my desktop card reader reads them. Come on Sony!